Let everyone in the community know what you are planning, including when and where you are going to be hosting your event. Promote it, and find willing supporters in your area.
Got a great idea for promotional activities, but might need some support from your fellow Steemians? This is the perfect place to get other promoters coming along to your event.
Want to get involved in a promotional event, but don't want to be the one doing the organising? No problem, you can search for events close to you and lend your support to others for their promo initiatives.